Carolina Luis Bassa

CURRICULUM VITAE

WORK EXPERIENCE

2010- Present:

 Director - The Institute for Integral Education University of Global Management

TEACHING EXPERIENCE

2010 – Present UB University of Barcelona, Barcelona, Spain
Associate Professor of Marketing
Professor of Financial Management Course for Marketing to students
Bachelor of Business. I have in my charge a group of approximately 150 students.
2009 – Present University Pompeu Fabra UPF, Barcelona, Spain

Associate Professor of Marketing. I am part of team of marketing professors from the UPF. I teach Business and Commercial II (foundations of marketing) to students in the Bachelor of Business Administration. In addition to the traditional theoretical contribution, employment, real cases to create a lively debate among students that concludes with the consolidation of the concepts given in lectures.

The assessments obtained in these courses, an average of close to 9.0, have been of the highest recent years. Also, I am in charge of developing content for marketing Services.
2009 – Present iDEC Continuing Education Institute, Barcelona, Spain
Associate Professor Since May 2009, I teach courses to groups of Master of Marketing (two versions is, executive and standard) and the Master in Sport Management. The subject I am teaching is the Management of Customer Relationship (Customer Relationship Management) and CRM best known by its acronym in English. From September 2009, will be in charge of the field of Sports Marketing (Master in Management Sport).
2005 – 2008 IESA Institute of Higher Administration Studies in Caracas, Venezuela Associate Professor I taught a course aimed at executives of CRM and marketing business in 2005 which became courses in one of the most sought after and made a reference in Venezuela in the areas of relationship marketing. From this year I have been a consultant to various companies involved who have implemented CRM strategies. In graduate courses, I taught 150 hours class with an average assessment of 8.5. Beginning in 2007, was part of team Marketing professors IESA Center, where he teaches Marketing Management course MBA students. The topics of research, I tutor several theses for students MBA and part of the team SEKN (Social Enterprise Knowledge Network). I co-authored the book Social Initiative as a competitive tool: A practical guide.

1993 – 2008 Professor autonomous, Caracas, Venezuela
As independent teacher, I taught, far more than 1000 hours of classes on topics
training on issues related to the integral aspect of the individual as a person and
professional courses such as Leadership, Customer Service, Teamwork, Communication Assertive, Processes of Change. These courses are known for their combination of cutting-edge theory with practical content that allows participants learn by doing. “The average in assessments obtained in these courses has always been close to 9.0 in training Technology applied to Business, I have been advised on the preparation and organization of courses and technology seminars for the Center for eBusiness Innovation and Training (CICEB) of the Venezuelan Chamber of Electronic Commerce Cavecom-e and have participated in the development of e-learning courses for the University of Merida in Venezuela.

PROFESSIONAL

EXPERIENCE:

1983-Todate

As enterprising in 1987, founded a small consulting firm to assist companies in designing strategic technology plans, transition plans, marketing, training, evaluation and solutions organizational recommendations. My clients include small businesses such as transnational Sodexho Pass, Shell, Pepsi International, Glaxo, Cargill and Philip Morris among others. I supported these
companies align their functional strategies to business strategy, prepare your staff for new challenges and to manage change.
2002 – 2003 NCG, NETWORK CONSULTING GROUP (formerly Ernst & Young Consulting) Director of Marketing and Sales consulting services focused on SAP R / 3, CRM and e- Business. Caracas, Venezuela.
1997 – 2001 EDS, ELECTRONIC DATA SYSTEMS ANDEAN REGION
Business Development Consultant for the Andean Region. Caracas, Venezuela
STACK POINTER 1991-1997, C.A. Enterprise Technology Services and Consulting Director of Marketing and Sales. Caracas, Venezuela.
1987 – 1991 UNION BANK (Currently Banesco International Bank)
Help Desk Manager, Software Development Manager. Caracas, Venezuela
INSURANCE CANAIMA 1983-1987, C.A. (Currently Seguros Mercantil)
Head of Systems, Systems Analyst. Caracas, Venezuela

In addition to knowledge post-theoretical degrees obtained in high-level technical aspects of computer I bring together a solid experience as a researcher and business consultant.

EDUCATION:

 
Ph.D. in Business – to be completed in September 2010. University of Barcelona.

Research Master in Business, Finance and Insurance, 2009 University of Barcelona.
Master in Business Administration – MBA, 2003 IESA Institute of Advanced Studies Administration, Caracas, Venezuela.

Computer Engineering (Computer Engineering), 1982.

Certified Spanish Title USB Universidad Simón Bolívar, Caracas Venezuela.

THEME OF THE DOCTORAL THESIS
“MODELS FOR THE TREATMENT OF CUSTOMERS IN CRM STRATEGIES”

The work aims, through mathematical models and management, propose a technique methodology that helps companies to discover the aspects that make up the gap between product / service offered and the product / service expected by customers
Keywords: CRM, Relationship Marketing, Mathematical models, satisfaction gaps.

Estimated Reading: September 2010.

Thesis Director: Dr. Anna Maria Gil Lafuente.

RESEARCH WORK:

January 2010 “The use of Expertons for Complaint Handling in a CRM Strategy”, co-written with Anna Maria
Gil Lafuente.

November 2009 “The Forgotten Effects Model in a CRM Strategy”, co-written with Anna Maria Gil Lafuente.
December 2009 “The Role of a CRM as an Innovation Strategy Within Factor Companies using the Inference Model “, co-written with Anna Maria Gil Lafuente.
September 2009 “Process of Identifying Attributes Customers Referred by Strategy CRM “, co-written with Anna Maria Gil Lafuente
July 2009 “Models for the analysis of attributes provided by customers in a CRM strategy (Customer Relationship Management). ” Thesis to obtain the degree of Master of Business Research, Finance and Insurance, University of Barcelona.

June 2005 “The social entrepreneurship and its impact on competitiveness, financing of the Corporation Andean Development IESA.

August 2003 “Best Practices for the management of weak products Venezuelan companies.” Thesis for obtain the degree of Master in Business Administration Studies Institute Higher Administration IESA.

PUBLICATIONS
July 2005 “The social initiative as a competitive strategy: A Practical Guide,” Henry Gómez Samper, Carolina Luis Bassa, Ediciones IESA.
Journal Article.
October 2008 “Multifarmacia: Looking for a Medicine”, Jorge Menéndez, Luis Bassa Carolina, Debates IESA, • Volume XIII, Number 3, 2008.
CASE STUDIES

August 2005 “Multifarmacia: in search of a medicine,” Jorge Menendez, Luis Bassa Carolina.
CONFERENCES

October 2009 Guest Lecturer of the XVth Conference of the International Association for Fuzzy-Set.  Management and Economy (SIGEF) to be held in Lugo (Spain) on 29 and 30 October 2009.

August 2006 Management CRM Customer Relationship. SAP-Andina.
May 2008 Management CRM Customer Relations, Venezuelan American Chamber VENAMCHAM.

PERSONAL
LANGUAGES
Spanish:Native
English:Business
Catalan and Italian: Basic